Location: Ahmedabad, Gujarat
Experience: 3-5 years
Type: Full-time, In-house
We’re looking for a SEO Specialist to join our team and boost our online visibility across our target markets. If you're driven by results, passionate about SEO, and ready to dive into all things marketing, we’d love to have you on our team.
What you’ll do:
- Develop and execute SEO campaigns that align with our service-focused business model and our international target markets.
- Keep our website’s on-page and off-page SEO up-to-date. Conduct in-depth keyword research, meta tags, and internal linking structures. Build and maintain high-quality backlinks.
- Take accountability for driving lead generation through organic search by optimizing our digital footprint and ensuring we attract the ‘right’ audience.
- Partner with our content team to create SEO-friendly material that speaks to our audience. Identify credible guest posting and PR opportunities.
- Plan, strategize, and drive PPC campaigns across suitable platforms to complement our SEO strategies and other ongoing marketing efforts (like email campaign or events)
- Proficiency in using SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, MOZ, Screaming Frog etc. Ability to analyse data and translate it into actionable strategies.
- Regularly track and report on our SEO and PPC performance, using insights to improve the flow of inbound inquires and lead quality.
- Keep up with the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies remain effective and competitive.
- Ability to leverage niche-based insights and competitor analysis to customize and strategize our campaigns